December 15, 2025
As the moving and storage industry continues to grow, 2026 presents exciting opportunities for franchise owners. Setting clear, measurable goals is the key to driving success, improving operations, and staying competitive in the marketplace. Here’s how to approach goal setting for your franchise in the year ahead.
Before planning for the future, take stock of where your business stands today. Review financial reports, customer feedback, and operational efficiency to identify strengths and areas for improvement. This foundation will help shape realistic and impactful goals.
Establish specific revenue and profit benchmarks for 2026. Whether it’s increasing annual sales by a set percentage, improving profit margins, or reducing overhead costs, financial goals provide a clear focus for your business strategy.
Customer satisfaction is vital for repeat business and referrals. Set goals to improve service quality, response times, and overall customer care. Implementing customer satisfaction surveys or loyalty programs can help measure and achieve this objective.
The right tools and skilled team members are essential for growth. Consider setting goals around adopting new software for logistics and scheduling or providing ongoing training to employees to boost productivity and service quality.
Think about growth opportunities beyond your current customer base. Setting goals to increase marketing efforts, open new service areas, or form local partnerships can help expand your franchise’s footprint in 2026.
Effective goal-setting lays the foundation for a successful 2026 in the moving and storage industry. By evaluating current performance, setting financial targets, enhancing customer experience, investing in training and technology, and expanding market reach, franchise owners can achieve growth and operational excellence. Start planning now to position your franchise for a year of strong performance, satisfied customers, and increased profitability.
